PAVO
We help private clubs attract the right members, build the right systems, and create experiences worth belonging to.
About
Ten years building membership programs that attract the right people and keep them.
Luca Hamm has spent over a decade at the heart of luxury private clubs, not advising from the outside, but building from within. He has launched membership programs, scaled communities to thousands, and built the teams and systems that keep members engaged for the long term.
Formerly Director of Membership Operations at San Vicente Clubs, Luca led the launch and growth of one of Los Angeles's most sought-after private communities, onboarding members across multiple locations and establishing the operational infrastructure that underpins every member interaction.
Prior to San Vicente, Luca served as Director of Membership at The Aster, where he built the membership department from scratch, and held progressive leadership roles across NeueHouse in New York and Los Angeles, shaping premium membership offerings for modern creative professionals over five years.
He holds a B.B.A. in International Hospitality Management from Stenden University, and a Minor in Event Management from Stenden Rangsit University, Bangkok.
"The best private clubs are not defined by their amenities or their address. They are defined by how they make people feel — chosen, seen, and genuinely connected. That is what membership strategy is really about."
Services
How we work together.
- A positioning strategy that defines who belongs and why
- Pricing architecture and membership tier design
- CRM selection, configuration and pipeline setup
- SOPs and team training to deliver consistent member experiences
- Go-to-market plan and opening membership campaign
- Full pipeline and conversion rate analysis
- Retention and churn review with root cause identification
- Mystery member experience assessment
- CRM and operational systems audit
- A prioritised action plan with quick wins and long-term strategy
- Monthly strategy sessions with Luca directly
- Team coaching and leadership mentorship
- Performance review and industry benchmarking
- Ad hoc project and campaign support
- Priority access and fast response times
- Scoping session to define the challenge and success criteria
- Tailored research, analysis and insight
- Hands-on implementation support where needed
- Clear deliverables and progress reporting
- Post-project review and recommendations
Contact
Begin the conversation.
Every engagement starts with a conversation. Tell us about your club and what you're looking to achieve — Luca will be in touch personally within 48 hours.
PAVO
We help private clubs attract the right members, build the right systems, and create experiences worth belonging to.
About
Ten years building membership programs that attract the right people and keep them.
Luca Hamm has spent over a decade at the heart of luxury private clubs, not advising from the outside, but building from within. He has launched membership programs, scaled communities to thousands, and built the teams and systems that keep members engaged for the long term.
Formerly Director of Membership Operations at San Vicente Clubs, Luca led the launch and growth of one of Los Angeles's most sought-after private communities, onboarding members across multiple locations and establishing the operational infrastructure that underpins every member interaction.
Prior to San Vicente, Luca served as Director of Membership at The Aster, where he built the membership department from scratch, and held progressive leadership roles across NeueHouse in New York and Los Angeles, shaping premium membership offerings for modern creative professionals over five years.
He holds a B.B.A. in International Hospitality Management from Stenden University, and a Minor in Event Management from Stenden Rangsit University, Bangkok.
"The best private clubs are not defined by their amenities or their address. They are defined by how they make people feel — chosen, seen, and genuinely connected. That is what membership strategy is really about."
Services
How we work together.
- A positioning strategy that defines who belongs and why
- Pricing architecture and membership tier design
- CRM selection, configuration and pipeline setup
- SOPs and team training to deliver consistent member experiences
- Go-to-market plan and opening membership campaign
- Full pipeline and conversion rate analysis
- Retention and churn review with root cause identification
- Mystery member experience assessment
- CRM and operational systems audit
- A prioritised action plan with quick wins and long-term strategy
- Monthly strategy sessions with Luca directly
- Team coaching and leadership mentorship
- Performance review and industry benchmarking
- Ad hoc project and campaign support
- Priority access and fast response times
- Scoping session to define the challenge and success criteria
- Tailored research, analysis and insight
- Hands-on implementation support where needed
- Clear deliverables and progress reporting
- Post-project review and recommendations
Contact
Begin the conversation.
Every engagement starts with a conversation. Tell us about your club and what you're looking to achieve — Luca will be in touch personally within 48 hours.